About Me.
Web & Digital Professional
A results-driven web and digital professional with over a decade of experience across marketing, communications, e-commerce, non-profit, healthcare, technology, and digital agencies; skilled at leading cross-functional teams in the end-to-end delivery of creative campaigns, digital experiences, and large-scale web solutions; optimizing user journeys; and driving digital engagement through data-driven insights in agile environments.
Expertise in website management, content governance, front-end development, project management, digital analytics, SEO, UX optimization, digital asset execution, and performance analysis; bridging creative and technical disciplines to achieve business results.
Beyond my professional endeavors, I take pride in being a family man who cherishes quality time with loved ones. I’m also a longtime author, passionate about storytelling and the written word. In my free time, I enjoy reading and participating in community activities.
Snapshot
- Role Senior Advisor
- Location Edmonton, Alberta
- Interests Storytelling & urban adventures
Core Competencies
Digital Production Leadership
Campaign planning and execution, website redesigns, asset management, vendor management
Agile Project Management
Scrum, Kanban, sprint planning, backlog grooming, velocity tracking, cross-functional syncs
Stakeholder Engagement
Requirements gathering, relationship building, project scoping, feedback loops
Performance Management
A/B testing, SEO, web performance tracking, accessibility (WCAG, AODA)
